For the time being this is free, and will be so, until we change our policy. When we do so, we will give at least 30 days warning of this change.
This is not funded by advertising, or in any other way, and currently is motivated by the altruistic goal of seeing more people happy in their lives.
Even though there is a dollar amount listed for the report, the system is currently not hooked up to any merchant system, so there is no way to charge at the moment.
Enjoy the tool, and hopefully it will help you make good choices.